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Amitabh Kant
India’s G20 Sherpa
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Amitabh Kant
India’s G20 Sherpa
Urbanization will be the defining feature of India's growth.
India needs to create several new-generation, green field cities that are planned, financed, developed, operated and managed more efficiently.
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Praises:
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'I consistently cite the "Incredible India" campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant's book is insightful, thought-provoking, superbly researched, and deftly crafted.
Keith Bellows
Editor in Chief, National Geographic Traveler -
Incredible inspiration. Amitabh Kant's account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.
Sarah Miller
Editor, Conde Nast Traveller, UK -
Nothing builds brands better than passion. Amitabh Kant's passion for both Brand India and Kerala is bubbling in every line and between the lines.
Piyush Pandey
Executive Chairman & National Creative Director, Ogilvy & Mather -
A remarkable saga of how to attract the attention of overseas and domestic customers.
Jean Claude Baumgarten
President, World Travel & Tourism Council -
Few campaigns have impressed me as much as "Incredible India" in its uniqueness, creativity, impact and effectiveness. The lucid, open-hearted, first-person account makes interesting and informative reading for academics and practitioners alike
Francesco Frangialli
Secretary-General, UN World Tourism Organization (UNWTO)
