Shri Amitabh Kant official website

Book Release

CEO, NITI Aayog (National Institution for Transforming India), Government of India

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How India Scaled MT G20

I'm thrilled to announce my latest book, “How India Scaled Mt. G20”, which details India's transformative G20 presidency and its historical significance. The New Delhi Leaders' Declaration, with its ambitious, and unanimously passed, 83 paragraphs, marked a monumental achievement in global cooperation led by PM Narendra Modi . However, reaching the Summit was no easy feat.

Caught between intense geopolitical tensions, the G20 India team had to navigate a complex landscape of irreconcilable priorities. Our team worked tirelessly to create bridges of dialogue and understanding among member nations, focusing on shared goals rather than divisions.

This book takes you behind the scenes, capturing the grit, determination, and collaborative spirit of the G20 India team that drove our efforts to ensure that every voice was heard from the Global South to the established powers. I share insights from countless sleepless nights spent in negotiations, discussions, and strategising with global leaders. The book highlights how India made #G20 inclusive by ensuring the membership of G20 for African Union.

Each chapter reflects the challenges we faced, from climate action and sustainable development to gender equality and digital transformation. The journey was one of resilience, and it showcased the true potential of teamwork and multilateralism when nations stand united under a shared vision.

As India continues chart a path for the future, it’s crucial to recognise the foundation of collaboration and inclusivity we have laid in addressing global challenges. My hope is that this book serves not just as a record of our achievements, but as a source of inspiration for others who harbour the hopes and capabilities of advocating for a brighter future for all. The book has a fascinating Foreword by Externsl Affairs Minister Dr S. Jaishankar; I thank him and his teams for their immense guidance and support through one of the most difficult, and rewarding, chapters of my administrative journey.



Praises:

  • 'I consistently cite the "Incredible India" campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant's book is insightful, thought-provoking, superbly researched, and deftly crafted.

    Keith Bellows
    Editor in Chief, National Geographic Traveler
  • Incredible inspiration. Amitabh Kant's account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.

    Sarah Miller
    Editor, Conde Nast Traveller, UK
  • Nothing builds brands better than passion. Amitabh Kant's passion for both Brand India and Kerala is bubbling in every line and between the lines.

    Piyush Pandey
    Executive Chairman & National Creative Director, Ogilvy & Mather
  • A remarkable saga of how to attract the attention of overseas and domestic customers.

    Jean Claude Baumgarten
    President, World Travel & Tourism Council
  • Few campaigns have impressed me as much as "Incredible India" in its uniqueness, creativity, impact and effectiveness. The lucid, open-hearted, first-person account makes interesting and informative reading for academics and practitioners alike

    Francesco Frangialli
    Secretary-General, UN World Tourism Organization (UNWTO)
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